If you want to improve your ability to create powerful business presentations you have to master three aspects: preparation, design and delivery. In these articles I'll show you how.
In the last article we talked about the message map as a tool to communicate your story in a clear, simple and effective way. The idea is to have one main message plus three supporting points.
If by any chance you wondered "why three"? (I know that many of you...
In this article I’m going to describe a useful method to communicate a message in a clear, simple and effective way.
It’s a method I’ve learned from Carmine Gallo, one of the world's leading communication experts. What he proposes is to create a message map, which is a great tool...
What’s the first thing you do when you are asked to create a presentation? What’s the first thing that comes to your mind?
I don't know what it is for you but I do know what it is for most people. Most people open PowerPoint (or Keynote or any other presentation...
What’s the objective of a presentation? This is the most important question—if we agree on this, we agree on everything.
First of all, let’s clarify what the objective of a presentation is not. The objective is not to inform. If you want to inform, then send an email, make a...
Why is it important to know how to present? Why is it important to know how to make effective presentations? Isn't it enough to open PowerPoint and bring out some information? No, that's not enough. Here are the two main reasons why presentations matter:
1) Communication
You can have the...