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Tips to present better

If you want to improve your ability to create powerful business presentations you have to master three aspects: preparation, design and delivery. In these articles I'll show you how.

Here’s a tip for those who work in tech companies and have to sell technical products or services or communicate the company vision to people who don’t have the same technical knowledge.

The mistake I often see is that these companies only talk about themselves, their product, their service or...

Analogy is one of the most powerful tools in communication. 

An analogy is a comparison of two different things which shows how the two things are similar. Analogies are powerful because they encourage your listeners to consider your idea from a different perspective.

Let's take an example. In 2004 Reid...

What's the secret to the perfect investor pitch?

I’ve come across this study on Science of People a while ago where they analysed all 495 episodes of Shark Tank, the TV programme where entrepreneurs can pitch their business ideas to investors and ask for funding. 

Out of the 495 pitches, 253...

One of the best ways to create effective slides from a visual perspective is to include only one idea per slide. One idea per slide, that’s it.

If you follow this approach, the probability of your audience being distracted goes down dramatically.

Take your last presentation. If there's too much...

How can you communicate anything to anyone? In particular, how can you communicate science (or technical or complex topics) to a general audience? Let's answer this question by looking at how Neil deGrasse Tyson does it.

Neil deGrasse Tyson is a scientist who studies stars, galaxies and the universe in...

Why do business people speak like idiots? 

It’s not me saying this, it’s Brain Fugere in his excellent book Why Business People Speak Like Idiots. If you think about it, he’s not wrong at all. In companies of all kinds (especially in big corporates) people often use an abstract language....