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Tips to present better

If you want to improve your ability to create powerful business presentations you have to master three aspects: preparation, design and delivery. In these articles I'll show you how.

The picture superiority effect is a principle—demonstrated by scientific research—according to which images are more likely to be remembered than words. Vision  trumps all other senses, says Dr. John Medina in Brain Rules

You can see the picture superiority effect in different areas. For example:

  • In marketing communications -...

Signal-to-noise ratio is one of the fundamental principles of design, which is also relevant in the context of presentations.

It’s a concept that comes from telecommunications. In an information exchange system, signal-to-noise ratio is the relationship between the level of a desired signal and the level of background noise. The...

Paying attention to the design of a presentation is essential not only because it makes a presentation nicer, but also more functional. Effective design helps your audience better understand your message. 

And again, simplicity plays a big role. Like in the preparation phase—where you need to be ruthless in eliminating...

So far, in almost all of the previous articles, we've talked about how to prepare a presentation. Before moving on to the second key element of creating powerful presentations (design), let's have a look at what we've learned so far. 

Here’s a list of ten guidelines for effectively preparing a...

I recently read an article in which Tim Ferriss—author of The 4-Hour Workweek, Tools of Titans and The Tim Ferriss Show—explains how he prepares his presentations. Here are some interesting ideas:   

  • If he's given a 60-minute slot (typical of tech conferences), he automatically leaves the last 20-30 minutes for...

In the previous articles we explained why some ideas survive while others die, using the book Made to Stick as a reference. Now the question is, although we know what the key traits of sticky ideas are—those that stick with an audience—most presentations go against what science tells us about...