The way you use colour plays a key role in effectively communicating a message. In this article I’m going to give you an introduction to the colour theory. 

Let’s start by defining the three elements that make up colour: hue, value and saturation.

• Hue is the pure colour: when you...

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The principle of the signal-to-noise ratio reminds us that each element of a slide can only be two things: either a useful signal or noise. One of the most effective ways to remove all disturbing factors is the use of white space—also known as empty space or negative space—which is the empty...

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The rule of thirds is a technique used by photographers to increase the aesthetic quality of a photo—to make a photo more interesting, balanced and harmonious. 

Here’s how it works: divide an image into three parts—both vertically and horizontally—so as to obtain four points of intersection. These four points are called...

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The picture superiority effect is a principle—demonstrated by scientific research—according to which images are more likely to be remembered than words. Vision  trumps all other senses, says Dr. John Medina in Brain Rules. 

You can see the picture superiority effect in different areas. For example:

• In marketing communications -...

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Signal-to-noise ratio is one of the fundamental principles of design, which is also relevant in the context of presentations.

It’s a concept that comes from telecommunications. In an information exchange system, signal-to-noise ratio is the relationship between the level of a desired signal and the level of background noise. The...

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Paying attention to the design of a presentation is essential not only because it makes a presentation nicer, but also more functional. Effective design helps your audience better understand your message. 

And again, simplicity plays a big role. Like in the preparation phase—where you need to be ruthless in eliminating...

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