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Tips to present better

If you want to improve your ability to create powerful business presentations you have to master three aspects: preparation, design and delivery. In these articles I'll show you how.

In a previous article we introduced the six common traits of ideas that stick with an audience (from the book Made to Stick by Dan and Chip Heath) and we said that one of them is credibility. When we communicate we have to make sure that our message is credible. 

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In the last article we introduced the six common traits of ideas that last—those that stick with an audience. One of these traits was the ability to surprise. If you want to capture people’s attention you have to introduce some elements of surprise. 

But the ability to surprise isn’t enough....

Why do some ideas survive and others die? Chip and Dan Heath have given us the answer in a book that is essential for improving communication skills (Made To Stick). In this book they have explained the six common traits of sticky ideas—those that stick with an audience:

  1. Simple
  2. Unexpected
  3. ...

A presentation is a mix of art and science. Although the creation of a presentation is a creative activity, creativity alone isn’t enough—it has to go hand in hand with an understanding of what works and what doesn’t work when it comes to visual communication. How does our brain work?...

People can't read and listen at the same time. There are several studies that prove this and the reason is simple: the written text is processed in the same part of the brain that processes the spoken text. Therefore, reading and listening are two conflicting activities for our brain. 

The...

In a previous article we talked about simplicity. We said that simplicity is the key element of any successful presentation—simplicity in preparation, in design and in delivery. Simplicity is not simplistic—it’s choosing what to include and what to exclude, because it’s not true that everything is important. If everything is...