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Tips to present better

If you want to improve your ability to create powerful business presentations you have to master three aspects: preparation, design and delivery. In these articles I'll show you how.

In the previous articles we introduced the cornerstones of presentation design: signal-to-noise ratio, picture superiority effect, white space, rule of thirds and colour theory. Here I’m going to show you four more fundamental principles of design in order to create impactful presentations. Remember C.R.A.P.: Contrast, Repetition, Alignment, Proximity. 

Contrast

If...

In the previous article we introduced the colour theory. Now all this theory has to become practical and the first idea that has to come to your mind is to steal colours from an image (you can do it directly on PowerPoint). If you want to give slides a style...

The way you use colour plays a key role in effectively communicating a message. In this article I’m going to give you an introduction to the colour theory. 

Let’s start by defining the three elements that make up colour: hue, value and saturation.

  • Hue is the pure colour: when you...

The principle of the signal-to-noise ratio reminds us that each element of a slide can only be two things: either a useful signal or noise. One of the most effective ways to remove all disturbing factors is the use of white space—also known as empty space or negative space—which is the empty...

The rule of thirds is a technique used by photographers to increase the aesthetic quality of a photo—to make a photo more interesting, balanced and harmonious. 

Here’s how it works: divide an image into three parts—both vertically and horizontally—so as to obtain four points of intersection. These four points are called...

The picture superiority effect is a principle—demonstrated by scientific research—according to which images are more likely to be remembered than words. Vision  trumps all other senses, says Dr. John Medina in Brain Rules

You can see the picture superiority effect in different areas. For example:

  • In marketing communications -...