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Tips to present better

If you want to improve your ability to create powerful business presentations you have to master three aspects: preparation, design and delivery. In these articles I'll show you how.

Is a presentation always the right medium?

We live in a world where it doesn’t matter what you want to communicate, you have to use PowerPoint (or any other presentation tool).

  • Do you want to update your team on the business situation with a client? Let’s use PowerPoint. 
  • Do you want to summarise the key points from a meeting or a call? PowerPoint.
  • Do you want to send an offer to a prospect? Of course, PowerPoint. 
It’s always PowerPoint. And it is also for this reason that today we talk about Death by PowerPoint. Too often we use the wrong tool. 

But who says it has to be this way? 

  • If you want to update your team on the business situation with a client, arrange a meeting or call. 
  • If you want to summarise the key points from a meeting, send an e-mail. 
  • If you want to send an offer to a prospect, prepare a Word document.
Slides are slides and documents are documents. They are not the same thing and should be separated.

So let’s start giving presentation tools like PowerPoint the role that suits them the most – that is, for oral presentations where your objective is not just to inform your audience but also to transform them. To use a football analogy, PowerPoint is a striker, let's not playing it as a defender. It’s like asking Harry Kane to play as a defender – of course he would play, but he wouldn’t be as effective.

 

If you'd like to learn more about how to make memorable business presentations, check out my free report Top 7 Mistakes People Make When Creating Business Presentations.